Home Ministers!
March 2025
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As a journalist and an advertising consultant I often visit many developers, architects and interior decorators. I have observed that at many places the females have now taken the front seat. Many developers’ spouses, daughters and other female members of their family are playing active roles in various capacities. This has definitely made a difference in the overall business structure and marketing strategies influencing the most important final outcome which is customer satisfaction.
Most of the male developers follow 90% of protocols that are pre requisites in real estate business but that missing 10% is fulfilled by none other than the females. The other day I happened to come across a discussion about a sample flat video shoot where the developer was convinced that all the items in the checklist had been taken care of. Exactly at that time his spouse entered the meeting room and presented a few more suggestions in terms of finishing of the flat which were lacking in last video shoot and also added some green paraphernalia to make the flat look more homely and cosy. When I saw the final video a few days ago we could see the difference that suggestions made thanks to her minute observations. After all, who would know homes better than the homemakers?
Females know the pulse of buyers better than anyone else. While managing home they come across several kinds of people who are also potential home buyers. They understand their situations, challenges, likes and preferences which helps them to develop better flat layouts, avoid wastage of area, optimum utilisation of space, flexible payment plans and effective communication strategies which connect the customers immediately.
Ethics, discipline, and sincerity are attributes you associate with a female. Females emphasise on timely completion of projects, maintaining good quality of materials throughout as she understands the pain the woman suffers if the possession is delayed. Also most of them being conservative and calculative in nature, over trading in business is now avoided and we see the operations more frugal. This has definitely helped the developers to save money and pass on discounts to the end users.
Females are so much focussed that the pilferages and leakages which was quite common in this huge industry has dropped down drastically. Also by default every female is like a HR (Human resources) personnel because of this the attrition and retention rate among staff has also improved in the last few years. I completely agree that they are the true ‘home’ ministers not just on the personal front but on the professional front, managing the ‘portfolio’ of developing homes efficiently.
Source: Thane Realty News
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