No longer investment; end-use drives woman home buying

March 2025

From a time when it was “father’s daughter” o r “ h u s b a n d ’ s spouse” or even, “sibling’s sister”, home buying in Thane increasingly, sees women as individual home buyers. The woman customer is driving sales in Thane’s property market. The interesting aspect, especially post Covid, is that Thane’s homes bought by women are not necessarily for investment purposes. Instead, many women are purchasing homes in Thane as endusers, and this is a choice driven by factors such as safety, convenience, and a desire for independence.

paper investments to real estate: but in recent years, Thane has emerged as a popular destination for women homebuyers, with its well-planned infrastructure, commercial developments, and a thriving real estate market. The female home buyer is drawn to Thane’s safe and secure environment as also social infrastructure such as schools, hospitals, entertainment and retail outlets.

Yes, some women still view real estate as a secure investment option, but in Thane, many are prioritizing their personal needs and preferences when it comes to buying a home. This shift in mindset is reflected in the growing demand for homes in Thane, with women driving a significant portion of this demand.

To conclude, in 2025 we are seeing women buying homes in Thane on their own, and for end-use - rather than be part of a ‘joint name’ investment option with a male member of the family.

Shilpa Pandya is a mediaperson who also heads a real estate research and analysis agency, A Media Inc.

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Source: Thane Reality News

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