Redefining the Dream Home in Thane, the social media way

March 2025

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From influencers who ‘finger point’ real estate projects in Thane, to interior decor experts who take to social media to inform Thaneites what’s ‘hot and happening’ in terms of colours, designs and decor aspects, Thane’s real estate is truly riding the social media wave. In this, what is best described as ‘the age of curated feeds and Instagrammable moments’, social media has revolutionized the way a growing segment of Thaneites envision their ideal living spaces.

Platforms like Instagram, Pinterest, and Facebook have given rise to a visual culture of perfect homes, influencing perceptions of this growing segment of Thaneites on what makes their house a ‘dream home’.

The ‘Instagrammable Home’: Social media's emphasis on aesthetics has resulted in the ‘Instagrammable home’ phenomenon. In Thane, a rising segment of homeowners and renters alike are striving to create spaces that are not only functional but also visually stunning and worthy of social media sharing. The proliferation of home decor and design Influencers has further fueled this desire, showcasing beautifully styled rooms, exotic locations, and luxurious amenities that set unrealistic expectations.

Social Media Influence: As Thaneites seek social media validation, the desire for a ‘dream home’ has become intertwined with the desire for online approval. This has led to a sense of FOMO (Fear of Missing Out) among homebuyers, driving them to prioritize certain features or amenities over others. A home's aesthetic appeal has become a major selling point, with stylish kitchens and trendy backyards becoming must-haves.

Double-Edged Sword: While social media inspires creativity and motivates people to create beautiful living spaces, it also perpetuates unrealistic expectations and fuels consumerism. As we Thaneites navigate this paradox, it's essential to remember that a dream home is not just about aesthetics; it's about creating a space that reflects our values, personality, and lifestyle. Something that needs to meet your and your family’s requirements, and not just follow a design aspect that is trending.

Yes, it is a fact that the influence of social media changes our perceptions of what our dream home should be like; but look upon this as a guiding perspective – as a starting point. Thanekars need to redefine what it means to create a space that truly feels like home, and social media trends are more of a signpost. Ultimately, you are going to reside in the abode!

But Thaneites, the question that I would like to sign off with is: will the final word always be tempered by the number of likes on social media?

Source: Thane Realty News

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