Social Media influences women home buying
March 2025
As a woman living in Thane, I've witnessed firsthand the growing influence of women in the city's real estate market. Gone are the days when property buying decisions were solely made by men. Today, women are taking centre-stage, driving the demand for homes that cater to their unique needs and aspirations.
Social influencing, in this context, refers to the way women are using social media platforms, online forums, and word-of-mouth recommendations to influence their property buying decisions. They're sharing their experiences, seeking advice, and discovering new trends and ideas that shape their perceptions of what makes a perfect home.
Social media has played a significant role in empowering women to take charge of their property buying decisions. Platforms like Instagram, Facebook, and Pinterest have become go-to sources for women seeking inspiration, advice, and insights on home buying and interior design.
In Thane , women are increasingly seeking homes that offer safety, security, and convenience. They're looking for properties with amenities like gyms, swimming pools, and community spaces that foster a sense of community and connection.
Developers in Thane are taking note of this shift and designing projects that cater to the unique needs of women. From vaastucompliant homes to amenities like creches and women's-only fitness centers, developers are recognizing the importance of creating spaces that resonate with women.
Ragini Sharma, a 35-year-old working professional, recently purchased a 2BHK apartment in Thane's Ghodbunder Road area. Ragini, who is also a mother of two, was looking for a home that offered safety, security, and convenience.
"I was looking for a home that had a good school nearby, a park for my kids to play, and a gym for me to stay fit," says Ragini. "I also wanted a home that was vaastu-compliant and had a positive energy."
Ragini found her dream home at a project developed by a leading Thane-based developer. The project offered all the amenities Ragini was looking for, including a school, park, gym, and vastu-compliant homes. "I'm thrilled with my new home," says Ragini. "It's perfect for my family and me."
Ragini's story is just one example of how women are driving the demand for homes that cater to their unique needs and aspirations. As a woman living in Thane, it's heartening to see this shift in the real estate market. It's a testament to the growing economic and social empowerment of women in our city.
~ Megha KingerSource: Thane Realty News
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