Design is more than trends and aesthetics

March 2025

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Women are playing an increasingly vital role in home buying decisions in India, Thane is also seeing a similar trend. Gone are the days when men were the sole decisionmakers in real estate purchases. Today, women in Thane are emerging as equal, if not dominant, partners in the home buying process.

According to recent studies, women influence up to 90% of all home buying decisions. They are no longer just homemakers but also important contributors to the family income. As a result, their opinions and preferences carry significant weight in the decision-making process.

Women's involvement in home buying decisions is driven by several factors, including:

Rashmi Tiwari: An Interior Designer for more than two decades, pursuing PhD in Sthaaptya Ved (Ancient Architecture), Chairperson for Indian Institute of Interior Designers and core committee member in many such organisations, she has her expertise in doing Residential, Commercial and Corporate interiors.

• Financial independence:
  Women are increasingly financially independent, making them equal partners in financial decisions.


• Changing social dynamics:
  The traditional patriarchal society is giving way to more egalitarian relationships, where women's opinions are valued and respected.


• Practical considerations:
  Women often prioritize factors like safety, proximity to schools, and amenities, which are critical in choosing the right home.

CREDAI MCHI Thane has always been positive about women buyers in real estate. Members who are developers as also marketing/ sales agencies are taking note of this shift and tailoring their strategies to cater to the needs and preferences of women homebuyers.

Source: Thane Realty News

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