For Thane’s evolved home buyer, luxury is not size: it’s sensitivity
June 2025
When Thaneites talk about luxury real estate, it usually is about marble finishes, infinity pools, or imported fittings – or is there something else? Hiren Chheda of Ekatva Group shares his thoughts….
When people talk about luxury real estate, the conversation often circles around marble finishes, infinity pools, or imported fittings. But I’ve spent the last few years listening closely to every buyer who walks into Ekatva. And here’s what I’ve learned:
Premium buyers in 2025 are no longer buying products . They’re buying clarity, control, and future stability
Here ’ swhat we hear them asking, quietly but consistently:
- “Can my child safely walk to school from here?”
- “Is this location resilient to floods and water cuts?”
- neighbourhood once it becomes more crowded?”
- “Will I still love this space in 10 years?”
And so, when we design, we design with those questions in mind. We place importance on proximity to key infrastructure, not just city centre vanity.
We invest in microclimateresponsive design, so homes stay cooler with less energy.
We plan for natural light, cross-ventilation, and acoustic privacy, so people can live peacefully, even in the heart of growth.
Because for this evolved buyer, luxury is not size. It’s sensitivity.
In 2025, the most discerning homeowners are value-centric, detailaware, and future-focused. They don’t want opulence. They want orientation. They don’t want grandeur. They want grounding. That’s who we build for.
And that’s who we believe will shape the next chapter of Thane’s growth story.
To those building or buying: “What is the one non-negotiable you’re looking for in a premium home today?”
~ Mr.Hiren Chheda
Founder and Managing Director Ekatva Group
Source: Thane Realty News
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